Distribute your content

分发你的内容

Access the post settings menu by clicking the settings icon in the top right hand corner of the editor and discover everything you need to get your content ready for publishing. This is where you can edit things like tags, post URL, publish date and custom meta data.

通过单击编辑器右上角的设置图标来访问post settings菜单,并发现为发布内容准备所需的所有内容。在这里,你可以编辑标签、发布URL、发布日期和自定义元数据。

Feature images, URL & excerpts

特色图片,网址和摘录

Insert your post feature image from the very top of the post settings menu. Consider resizing or optimising your image first to ensure it's an appropriate size. Below this, you can set your post URL, publish date and add a custom excerpt.

从文章设置菜单的最顶端插入你的文章功能图片。首先考虑调整或优化你的图像,以确保它是一个合适的大小。在这下面,你可以设置你的发布URL,发布日期和添加一个自定义摘录。

Tags & authors

标签和作者

You can easily add multiple tags and authors to any post to filter and organise the relationships between your content in Ghost.

在Ghost中,你可以很容易地为任何帖子添加多个标签和作者来过滤和组织你的内容之间的关系。

Structured data & SEO

结构化数据和SEO

There's no need to hard code your meta data. In fact, Ghost will generate default meta data automatically using the content in your post.

没有必要硬编码元数据。事实上,Ghost会使用你帖子中的内容自动生成默认元数据。

Alternatively, you can override this by adding a custom meta title and description, as well as unique information for social media sharing cards on Facebook and Twitter.

或者,你可以通过添加一个自定义的元标题和描述,以及Facebook和Twitter上的社交媒体共享卡的独特信息来覆盖它。

It's also possible to set custom canonicals, which is useful for guest posts or curated lists of external links.

还可以设置自定义的规范,这对来宾文章或外部链接的策划列表很有用。

Ghost will automatically implement structured data for your publication using JSON-LD to further optimise your content.

Ghost将使用JSON-LD自动为您的出版物实现结构化数据,以进一步优化您的内容。

{
    "@context": "https://schema.org",
    "@type": "Article",
    "publisher": {
        "@type": "Organization",
        "name": "Publishing options",
        "logo": "https://static.ghost.org/ghost-logo.svg"
    },
    "author": {
        "@type": "Person",
        "name": "Ghost",
        "url": "http://demo.ghost.io/author/ghost/",
        "sameAs": []
    },
    "headline": "Publishing options",
    "url": "http://demo.ghost.io/publishing-options",
    "datePublished": "2018-08-08T11:44:00.000Z",
    "dateModified": "2018-08-09T12:06:21.000Z",
    "keywords": "Getting Started",
    "description": "The Ghost editor has everything you need to fully optimise your content. This is where you can add tags and authors, feature a post, or turn a post into a page."
}
    

You can test that the structured data schema on your site is working as it should using Google’s structured data tool.

您可以使用谷歌的结构化数据工具测试站点上的结构化数据模式是否正常工作。

Code injection

代码注入

This tool allows you to inject code on a per post or page basis, or across your entire site. This means you can modify CSS, add unique tracking codes, or add other scripts to the head or foot of your publication without making edits to your theme files.

该工具允许您在每篇文章或每页的基础上,或在整个站点上注入代码。这意味着您可以修改CSS,添加惟一的跟踪代码,或者在出版物的头部或底部添加其他脚本,而无需对主题文件进行编辑。

To add code site-wide, use the code injection tool in the main admin menu. This is useful for adding a Google Analytics tracking code, or to start tracking with any other analytics tool.

若要在站点范围内添加代码,请使用主管理菜单中的代码注入工具。这对于添加谷歌分析跟踪代码或使用任何其他分析工具开始跟踪非常有用。

To add code to a post or page, use the code injection tool within the post settings menu. This is useful if you want to add art direction, scripts or styles that are only applicable to one post or page.

要向post或页面添加代码,请使用post设置菜单中的代码注入工具。如果你想添加只适用于一篇文章或一页的美术指导、脚本或样式,这是很有用的。

Next: Admin settings

下一步:管理员设置

Now you understand how to create and optimise content, let's explore some admin settings so you can invite your team and start collaborating.

现在您已经了解了如何创建和优化内容,让我们探索一些管理设置,以便您可以邀请您的团队并开始合作。